folio3

Customer Success Story

Folio3 implemented NetSuite SuiteSuccess Manufacturing Standard for AutoRimShop with NetSuite WMS, Demand Planning, and Rebate Management, integrated with Magento 2 ecommerce platform and Zendesk customer service system to create a unified operation for automotive wheels, rims, and tire packages distribution.

Request for consultation

Company

AutoRimShop (Alloy Capital Partners)

Company Size

51-100

Industry

Automotive

Region

US

NetSuite Services

SuiteSuccess Manufacturing Standard Magento Connector Zendesk Connector

All NetSuite Solutions and Modules

NetSuite WMS NetSuite Demand Planning

Application replaced

QuickBooks

About AutoRimShop

  • Founded and run by auto enthusiasts, providing affordable wheels and rims.
  • One of the largest one-stop shops for OEM factory wheels, center caps, and TPMS sensors.
  • Massive selection of high-quality automotive products with expert staff.
  • Comprehensive offering of tire packages and wheel accessories.

AutoRimShop & NetSuite

With NetSuite implementation, AutoRimShop:

  • Unified ERP, ecommerce, and customer service on a single integrated platform.
  • Integrated Magento 2 webstore with bi-directional synchronization for orders, inventory, and customers.
  • Connected Zendesk support system with NetSuite for unified case and customer management.

Summary

AutoRimShop operated with disconnected systems including QuickBooks for accounting, Salesforce for CRM, Deposco for inventory/WMS, Magento 2 for ecommerce, and Zendesk for customer service, creating operational inefficiencies and manual data entry across their automotive parts distribution business.

Folio3 implemented NetSuite SuiteSuccess Manufacturing Standard with NetSuite WMS module, NetSuite Demand Planning module, and Rebate Management, along with Folio3’s Magento 2 connector and Zendesk connector, creating a fully integrated platform automating order processing, inventory synchronization, and customer service operations while supporting up to 100k customers and 320k items.

AutoRimShop achieved complete operational unification with automated order flow from Magento to NetSuite, real-time inventory synchronization, integrated customer service case management, and elimination of manual data entry across all systems.

The Challenges

  • Operated with five disconnected systems requiring manual data synchronization.
  • Could not automate order processing from Magento 2 ecommerce platform to ERP.
  • Lacked real-time inventory synchronization between webstore and warehouse management.
  • Had no integration between Zendesk customer service and ERP customer data.
  • Required migration of 100,000 customers and 320,000 items to new ERP system.
  • Needed to replace QuickBooks, Salesforce, and Deposco with unified NetSuite platform.
  • Lacked core refurbishment workflow for automotive parts remanufacturing.
  • Required shipping label integration with FedEx, USPS, and UPS carriers.
  • Had no automated vendor dropship functionality for special orders.

Solution

AutoRimShop partnered with Folio3 to implement NetSuite SuiteSuccess Manufacturing Standard with integrated Magento 2 and Zendesk connectors.

Our implementation purpose was to address the specific challenges faced by automotive parts distributors, particularly in ecommerce integration and customer service management. Our solution focused on:

  • NetSuite SuiteSuccess Manufacturing Standard with single US subsidiary for Autorimshop operations.
  • Demand Planning and MRP for inventory optimization across 320,000 items.
  • Rebate Management for vendor rebate tracking and customer promotions.
  • Work Orders and Special Work Orders for core refurbishment processes based on inventory levels.
  • Serial numbering, lot numbering, and bin management for precise inventory control.
  • Assembly items for tire package configurations and wheel accessory bundles.
  • Vendor dropship configuration for special order fulfillment directly from vendors.
  • Shipping label integration with FedEx, USPS, and UPS carriers with thermal printer setup.
  • Folio3 Magento 2 Connector with automated bi-directional synchronization including customer import, sales order import, inventory and pricing export, order status and shipping info export, promotional codes sync, refunds and credit memos export, and on-demand sync capabilities from connector dashboard
  • Folio3 Zendesk Connector with bi-directional ticket/case synchronization, user and organization sync, attachment synchronization, NetSuite employees as Zendesk agents, custom field mapping, and real-time connector dashboard monitoring.
  • Massive data migration supporting up to 100,000 customers and 320,000 items with opening balances and open transactions.

Results

With NetSuite SuiteSuccess Manufacturing Standard Implementation, Folio3 helped AutoRimShop achieve the following:

 

  • Magento 2 integration automates order import, customer synchronization, and real-time inventory updates across 320,000 items.
  • Zendesk integration provides complete customer visibility with synchronized cases, tickets, and customer data.
  • Work order system manages core refurbishment workflow based on inventory triggers for remanufacturing operations.
  • Shipping label integration automates FedEx, USPS, and UPS label printing with thermal printer support.
  • Vendor dropship functionality enables special order fulfillment directly from suppliers.
  • Rebate management tracks vendor rebates and customer promotions with automated calculations.

Related case studies you might be interested in

We'd love to help you with all your NetSuite needs

Folio3 Your Top Choice:

  • Cost-efficient solutions
  • High-Quality Implementations
  • 9X Alliance Partner Spotlight Award Winner
Middle East Partner 2025
education award 2025
Winner Award
Software and IT Services 2024
Financial-Services-2023
SuiteCommerce 2023

Let's discuss your NetSuite needs

Hello, How can we help you?