Customer Success Story

15% Annual Revenue Growth Driven by Consolidated Entities and Automated Processes

Folio3 implemented NetSuite SuiteSuccess Manufacturing Premium for Gro-Well Brands, along with deep customizations tailored to their fertilizer manufacturing realities. With always-available inventory and automated financial workflows, the business achieved a 15% uplift in revenue.

Company

Gro-Well Brands

Partner

Folio3

Company Size

51-200

Industry

Manufacturing

Region

US

key outcomes

Results that Brought Growth, Speed, and Financial Control

Gro-Well Brands replaced fragmented systems and manual workflows with a single NetSuite platform. Now, the company runs its finance, inventory, and sales operations on a unified platform.

15 days
Saved in month-end

Books now close by the 5th, instead of weeks later.

15%
Increase in overall revenue

Better forecasting keeps stock ready for big retail partners.

98%
Receivables collected in 90 days

Billing transparency dramatically cleaned up account aging.

Zero
Overtime costs in AP

Digital invoicing ended the daily paperwork pile-up.

3 entities
On one source of truth

One unified system replaced error-prone spreadsheets.

Lower
External audit fees

Immediate access to centralized data cut auditor billable hours.

ABOUT GRO-WELL BRANDS

Manufacturer of All-natural, Organic Lawn and Garden Products

Established in 1975, Gro-Well Brands is one of the largest manufacturers of organic lawn and garden products in the United States. The company specializes in manufacturing fertilizers, soils, mulches, and compost through its advanced production facilities in Arizona, California, New Mexico, and Washington. With a focus on sustainability, Gro-Well Brands diverts over 320,000 tons of organic waste from landfills annually.

growell-about (1)
THE CHALLENGE

Disconnected Operations Affecting Fulfillment and Financial Workflows

As Gro-Well Brands grew across three entities, manual workflows made it harder to close the books, manage payables, and give leadership a reliable view of the business. It became clear the company needed a unified solution. 

Fragmented Multi-entity Financials

With three separate entities, Gro-Well had no single source of truth for financial data. Teams relied heavily on spreadsheets, which introduced manual data manipulation errors.

Slow Month-end Close

Without integrated systems, the financial close cycle regularly slipped into mid-to-late the following month. This delayed visibility into company performance and cash position.

Limited Fulfillment Visibility

Disconnected inventory and sales data made it difficult to reliably forecast demand and maintain fulfillment levels required by large retail partners. This put key retail relationships and revenue at risk.

Manual Invoice Processing

The Accounts Payable staff manually scanned and matched paperwork for every invoice. The workload regularly pushed the team into daily overtime to keep up with standard processing.

The Solution

One Platform that Delivers Accurate Inventory Forecasts, Revenue Growth, and a 75% Faster Close

Folio3 implemented NetSuite SuiteSuccess Manufacturing Premium as Sprinturf’s core operational and financial system, along with ERP customization, NetSuite WIP & Routings, Work Orders & Assemblies, and Demand Planning. The Folio3 team replaced three disconnected legacy platforms with one unified environment.

NetSuite Implementation

Deployed as the single system of record for finance, inventory, and operations across all three Gro-Well entities. NetSuite replaced fragmented, spreadsheet-based tracking.

Accounts Payable Automation

AP workflows were digitized to eliminate manual scanning and matching of paperwork. This allowed the team to complete invoicing within standard business hours.

Integrated Forecasting and Demand Planning

Forecasting capabilities were configured to optimize inventory availability and fulfillment for large retail partners. This supported 15% revenue growth without adding risk of stockouts.

Centralized Customer and Billing Data

Customer master data was centralized so the sales team could track leads, pipelines, and opportunities, and automated the monthly generation and delivery of customer billing statements.

Get Tangible Outcomes For Your Manufacturing Business with Folio3

Connect with our NetSuite consultants to discuss your business needs. Our certified team will offer you a solution that fits your requirements and drives business outcomes.

Business Outcomes

Faster Closes, Leaner Operations, and 15% Revenue Growth

Gro-Well Brands reshaped how the company forecasts demand, processes payables, and closes its books. The unified NetSuite platform has strengthened financial transparency, operational capacity, and strategic agility across all three entities.

Revenue Growth

  • Implementing NetSuite's integrated forecasting tied to inventory availability drove an estimated 15% increase in overall revenue. This strengthened fulfillment reliability for large retail partners like Home Depot.
  • Centralizing customer master data gave the sales team full visibility into leads, pipeline, and opportunities. This led to accelerated sales conversions.

Operational Efficiency

  • Restructuring the financial close process around NetSuite's real-time data cut the close cycle by 15 days. This moved the target date from late the following month to the 5th and saved 1,040 hours annually.
  • Automating AP workflows eliminated manual scanning and matching entirely. This saved AP personnel several hours a day and kept the team within standard business hours.

Cost Reduction & Workforce Capacity Scaling

  • Digitizing invoicing workflows eliminated regular daily overtime costs in Accounts Payable.
  • Automating repetitive manual processes enabled a lean, skeleton administrative crew to comfortably manage multiple roles and heavier workloads without adding headcount.

Data Integrity and Quality

  • Establishing a single source of truth across the organization's three US subsidiaries eliminated heavy reliance on error-prone Excel spreadsheets and significantly reduced data manipulation errors.
  • Enhanced real-time financial visibility and accurate cash flow forecasting directly strengthened the company's borrowing power and relationship with banking partners.

Compliance & Risk Mitigation

  • Providing immediate access to accurate, centralized data streamlined the external financial audit process, reduced internal prep time, and lowered billable hours charged by external auditors.

Customer Experience & Support

  • Improved billing transparency and proactive communication cleaned up account aging, dropping receivables over 90 days past due to 2%.
  • Automated distribution of customer billing statements ensures they are reliably generated and emailed on the first Monday of every month.

We'd love to help you with all your NetSuite needs

Folio3 Your Top Choice:

Folio3 awarded NetSuite Partner of the Year 2025
Folio3 awarded NetSuite Alliance Partner Spotlight for Education in 2025
Winner Award
Software and IT Services 2024

Let's discuss your NetSuite needs

Hello, How can we help you?

Get a 45-Minute
NetSuite Consulting Session

Worth $2,000 for Free

Grab the opportunity to speak with one of our top-rated consultants to get expert guidance on your NetSuite needs.