Customer Success Story

Folio3 implemented NetSuite SuiteSuccess Manufacturing Premium for Mishimoto with advanced order routing automation and custom integrations for their automotive performance parts manufacturing operations.

Mishimoto

Company

Mishimoto

Company Size

51-200

Industry

Automotive

Region

US

About Mishimoto

  • Performance cooling products manufacturer for automotive enthusiasts.
  • Established in 2005 with two decades of cooling system experience.
  • Product line covers sport compacts, powersports, trucks, Jeeps, and muscle vehicles.
  • International offices in Nevada, London, Shanghai, and Sydney.

Mishimoto & NetSuite

With NetSuite implementation, Mishimoto:

  • Unified operations across Magento, marketplaces, 3PLs, and EDI partners into one manufacturing ERP.
  • Automated multi-warehouse order routing with distance-based and priority-based fulfillment logic.
  • Enabled real-time visibility into inventory, manufacturing status, and demand planning.
  • Connected finance, operations, and supply chain with unified reporting and analytics.

Summary

Mishimoto achieved operational transformation across finance, manufacturing, fulfillment, and supply chain through NetSuite SuiteSuccess Manufacturing Premium implementation with advanced order routing automation.

Aimed to connect fragmented operations across multiple systems, warehouses, and sales channels while automating manual routing decisions that caused delays and inconsistencies.

With this implementation, they gained centralized ERP operations with sophisticated order routing that automatically assigns warehouses based on distance or inventory priority, attempts ship-complete fulfillment first, and handles line-level routing with full kit validation.

Mishimoto also wanted to implement custom integrations for Flexport logistics, GCommerce EDI, and 3PL operations, along with Folio3’s Magento Connector for eCommerce operations.

The Challenges

  • Had no way to connect fragmented order management across Magento, marketplaces, 3PLs, and EDI trading partners.
  • Could not automate multi-warehouse fulfillment decisions across Nevada, Delaware (moving to Pennsylvania), and Ohio 3PL locations.
  • Lacked real-time visibility into inventory levels, manufacturing status, and demand planning.
  • Unable to create unified reporting across finance, operations, and supply chain functions.
  • Struggled with manual routing decisions that caused delays and inconsistencies in order fulfillment.
  • Could not manage integrations with multiple third-party tools like Avalara, Expensify, TrueCommerce, Payroll, ChannelAdvisor, and Bill.com.
  • Had no system to support future warehouse expansion and sales channel growth.

Solution

Mishimoto partnered with Folio3 to implement NetSuite SuiteSuccess Manufacturing Premium, along with NetSuite WMS, NetSuite OneWorld, and NetSuite Demand Planning modules.

Our implementation purpose was to address the specific challenges faced by automotive manufacturers with multi-warehouse operations and complex sales channel requirements. Our solution focused on:

  • Parent subsidiary with three child subsidiaries (US, UK, China), multi-currency support, and taxation configuration.
  • Core Financials with GL, AR, AP, Fixed Assets, procurement, inventory, work orders, demand planning, and CRM.
  • Advanced order routing automation with locality and priority modes, ship-complete logic, and Google Maps API integration.
  • Multi-warehouse location support with toggle availability and priority ranking.
  • Magento Connector with automated sync, inventory updates, and exception monitoring.
  • Custom integrations for Flexport Logistics, GCommerce EDI, and 3PL operations.
  • Price level comparison automation flagging below-rate orders.
  • Drop-ship fee auto-application for orders below minimum value.
  • Out-of-stock and discount alerts across all locations.
  • NetSuite WMS for warehouse operations.
  • Third-party SuiteApp management including Expensify, TrueCommerce, Avalara, and ChannelAdvisor.
  • Up to 30 hours of training across Finance, Operations, Warehouse, Sales, and Support teams.

Results

With NetSuite SuiteSuccess Manufacturing Premium Implementation, Folio3 helped Mishimoto achieve the following:

  • Order routing automation now assigns warehouses based on distance or inventory priority with ship-complete logic and kit validation.
  • Multi-warehouse operations now manage Nevada, Delaware/Pennsylvania, and Ohio 3PL locations with toggle availability and manual overrides.
  • Real-time visibility now connects inventory, manufacturing, and demand planning across all locations and sales channels.
  • Unified ERP platform now centralizes finance, procurement, manufacturing, fulfillment, and CRM operations in one system.
  • Custom integrations now connect Flexport logistics, GCommerce EDI, 3PL operations, and Magento eCommerce with automated data sync.
  • Quality controls now flag price discrepancies, apply drop-ship fees automatically, and alert on discounted out-of-stock items.
  • Cross-functional teams now access consistent data through Finance, Operations, Warehouse, Sales, and Support modules.
  • Foundation now supports future warehouse locations, sales channels, and business expansion with proven processes.

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