Sending mass emails and hoping for the best was the reality of businesses before marketing automation. Businesses didn’t have efficient tools to create personalized campaigns, track customer journeys and touchpoints, and nurture leads. Marketing automation has changed the game entirely. It is like having an AI robot as your assistant who keeps track of everything, such as automating repetitive tasks, analyzing customer data, and sending targeted messages across multiple marketing channels. This frees up the marketers’ time so they can shift their focus to creating strategies and creative approaches to build loyalty and trust among potential customers.
NetSuite marketing automation takes marketing automation a step further. It seamlessly integrates with the business systems and gives a unified view of its products and services to the customers. With NetSuite, businesses can personalize marketing campaigns on the basis of purchase history, website behavior, and many other factors. This is the main reason for business transformation. With relevant content and automation, marketers can attract and nurture leads with relevant content and convert them into recurring and loyal customers. NetSuite marketing automation integration helps businesses build loyalty and strong customer relations and drive more sales.
What Is Marketing Automation?
Marketing automation has been revolutionary for businesses. Tech giants like Google and Apple recognized the potential of marketing automation early on. Google leverages its vast user data for automation and delivers hyper-relevant search ads. For instance, if you searched for an umbrella or maybe talked about it, you might have started getting targeted ads from specific brands. It must have happened with you too.
Businesses can utilize marketing automation to send personalized emails based on customer data and browsing history. Targeted marketing fosters loyalty and brand recognition, too. Nike, a leading sports shoe brand, embraced marketing automation for a better customer experience. They started sending personalized workout regimens to their customers based on their recent sports shoe purchases. This shows that the business wants a deeper connection with the customer and turns a one-time buyer into a loyal customer. The impact of this marketing strategy was reflected beyond sales.
NetSuite marketing automation integration helps businesses use customer data to refine product development and personalize future marketing campaigns for better visibility and recognition. It is safe to say that marketing automation has become indispensable in marketing.
How Marketing Automation Works?
Marketing automation allows marketing teams to automate campaigns, generate leads, and manage and measure marketing efforts. Outbound campaigns can be created to deliver tailored emails to various target segments based on a specified period. Such campaigns can promote a specific offer or high-value material, such as a white paper or ebook, placed on a landing page and encourage leads to volunteer their information in exchange for access. Leads who complete online forms will be routed to view or download the content item. Based on lead data, clever campaign rules and processing stages can ensure that the most relevant pre-configured email or multichannel nurture is sent.
When the correct profile fit is discovered, leads can automatically be created and directed to sales and CRM systems using a lead-scoring algorithm that records user activity. Sales may use the same capabilities to send trackable follow-up emails, allowing them to gain valuable information regarding content engagement and website activity. Standard reports can be generated and issued automatically to various stakeholders to monitor campaign and sales performance.
A marketing automation platform continuously monitors the brand-customer dialogue. It collects data on audience behavior, allowing marketers to create procedures and programs that automatically initiate relevant communication at critical phases of the customer journey. Depending on a lead’s previous content engagements, this can translate into distinct acquisition, cross-sell, and upsell communications. To work successfully and generate the maximum value, a platform must be designed to support the business’s marketing needs.
Most marketing automation solutions are accessible via a web browser and include step-by-step workflow tools and drag-and-drop editors for easily configuring campaign flow and phases.
Marketing Automation with NetSuite
NetSuite CRM marketing automation can effortlessly automate your entire marketing process. Align campaigns and initiatives with your sales staff. Create highly qualified leads that are ready for sales engagement. Establish a framework to target, build, execute, and measure the success of marketing campaigns — and take the complexity out of lead qualification and conversion. Track and measure a lead’s activity, identify when a lead meets known buyer-readiness conditions, and pass that lead to sales as soon as it meets your pre-defined criteria.
NetSuite Marketing Automation Features
Marketing Automation:
Automate your whole marketing process so you can better connect campaigns and programs with your sales staff. A framework enables marketers to target, build, execute, and measure campaign success, simplifying lead qualifying and conversion. Enable quick response to maximize the value of opportunities.
Campaign Management:
Create and track targeted, individualized marketing campaigns based on demographics, purchasing tendencies, response patterns, and customer service histories. Coordinate your operations across numerous channels, including email, direct mail, and events, to deliver more consistent and relevant brand engagements. NetSuite’s database management, segmentation, email personalization, and SPAM-compliant auto-unsubscribe capabilities enable you to handle email marketing campaigns from start to finish.
Landing Pages & Forms:
When your lead ills out a native web-to-lead form, the lead details and key information are put into NetSuite CRM in real-time and directed to the appropriate salesperson. Sales receive leads promptly with full details, allowing them to respond swiftly and increase conversion rates. Analyzing interactions, such as phone calls, tasks, meetings, and notes, improves sales productivity.
Lead Reporting & Analytics:
Gain complete insight into your marketing activities based on program type, lead source, and promotion in real-time. Track lead-to-revenue to determine the ROI of lead-generation activities. Analyze campaign information and ROI from the commencement of a marketing campaign until the last order transaction. Determine and assess the number of touchpoints required to progress a lead through your sales funnel.
NetSuite Marketing Automation Benefits
Effective Campaign Management:
It automates the execution of marketing campaigns across many channels, such as websites, email, events, and social media.
Improve Sales Collaboration:
It aligns marketing and sales objectives and increases teamwork by fast converting leads into customers.
Measure Campaign Performance:
It analyzes campaign information and ROI from the commencement of a marketing campaign until the last order transaction.
Shortened Sales Cycle:
It segments data to create personalized campaigns for your products and services. Deliver highly relevant content to leads at the appropriate moment and help them through the purchasing process.
Problems & Challenges that Can be Solved with NetSuite Marketing Automation
The major problems NetSuite marketing automation can overcome are:
Low Lead Volumes:
Marketing automation enables firms to target, engage, and nurture buyers. Landing pages with gated content can increase a company’s lead generation.
Poor Lead Quality:
A lack of quality data makes profiling purchasers and evaluating lead quality difficult. Organizations can ensure they are collecting the necessary lead information and behavioral intelligence by enabling campaign tracking and standardizing data-capture fields.
Lack of Customer Insight:
By tracking campaign interaction across content, buyer journey phases, and personas, marketers can better understand their buyers. These insights can help improve media, content, and messaging.
Maintaining Customer Contact:
Maintaining brand awareness by engaging in customer interaction can take time and money. Marketing automation enables maintaining client contact easier and faster by offering regular communication through templated campaign flows and emails such as newsletters and product updates.
Data Compliance:
Without a compliant database that reflects the privacy requirements safeguarding leads and consumers, brands risk infringing on Europe’s General Data Protection Regulation (GDPR), the strict California Consumer Privacy Act (CCPA), and comparable regulations in other jurisdictions worldwide. Organizations can retain compliance while developing more effective and marketable databases by creating compliant forms with standard opt-in criteria and contact preference centers.
Lack of ROI Measurement:
Tracking the return on investment for marketing initiatives and campaigns is always challenging. CRM integration, campaign tracking, and tagging built into marketing automation enable firms to attribute closed business to the campaigns that generated the opportunities, thereby achieving ROI.
Disconnected Marketing & Sales Funnel:
Marketing and sales generally function in separate silos, making it difficult to align on a unified marketing and sales funnel. Marketing automation requires both teams to interact and create a unified funnel view, including lead definitions, processes, roles and responsibilities, and internal service-level agreements (SLAs).
Final Takeaway
The beauty of NetSuite marketing automation is not only its targeting factor but also its ability to nurture leads with care. NetSuite can initiate automatic email sequences that provide useful instructions, tailored recommendations, or unique pricing. This nurturing approach establishes trust and promotes your brand as a trusted counselor rather than just a salesperson.
The impact goes well beyond individual customer interactions. NetSuite’s sophisticated analytics dashboard enables you to track the effectiveness of your campaigns in real time. Imagine a world in which you can see which messages are most effective, which channels generate the greatest interaction, and how each campaign adds to your overall business objectives. This data fuels continual improvement, allowing you to fine-tune your plans and optimize your marketing efforts for optimum impact.
