Just like the technological advancement that is happening each new day, the advertising industry is also growing at a very rapid pace. With this growth come new challenges and requirements that agencies face.
NetSuite provides the most comprehensive and flexible solution for advertising agencies of all sizes. The pinnacle of this is the Agency Management module, which allows agencies to control their project finances and manage their client relationships in one place.
In today’s article overview, our primary focus is to highlight how NetSuite can be a perfect solution for advertising agencies. NetSuite’s Agency Management module was designed with input from some of the largest advertising agencies in the world. It gives agencies a centralized view of all their projects and client financials.
NetSuite’s Agency Management module offers several features that are essential for advertising agency operations, including:
- Project financial management
- Client relationship management
- Creative asset management
- Media planning and buying
- Campaign management
- Time and expense tracking
- Commission management
But the main advantages advertising agencies can get from NetSuite are mentioned below.
We should highlight one of the most critical aspects: automation. One of the main advantages is that NetSuite stores all the agency’s project-related data in a centralized system, meaning there is no need to update multiple software applications manually. All data is automatically updated in real time.
Even if it doesn’t save you money, the automation offered by Netsuite to advertising agencies helps them operate at the pace necessary to succeed in the industry.
Improving Profitability for the Agency
Profitability is an advertising agency’s most significant and beneficial aspect. The transformation driven by industrial digitalization has resulted in higher transparency and accountability. But this transformation has also created new challenges for agencies. With more pressure to show results, advertising agencies need to improve their profitability with more pressure to deliver results.
NetSuite’s Agency Management module can help agencies increase profitability in several actionable and measurable ways.
The cloud computing infrastructure of NetSuite provides agencies with the scalability they need to grow their business. Netsuite software for advertising companies helps them see the agency workflow on a big canvas, which allows the agency team to optimize the processes and workflow. And with the pay-as-you-go subscription model, agencies only pay for what they use, which helps them control their costs.
From the above discussion, NetSuite is a comprehensive and flexible solution offering several great benefits for advertising agencies.
Winning New Business
The winning and losing become more transparent for advertising agencies because of Netsuite. Agencies need a complete business overview to process new business opportunities quickly and efficiently. Presenting the agency to a new business prospect with the help of data-driven insights from Netsuite will give the agency an edge over its competitors.
Winning new businesses are sometimes tricky as it needs to be clarified what the requirements are. In that case, NetSuite helps generate customized quotations for agencies. It becomes easy for the agency sales team to develop a proposal that meets each client’s requirements.
Advertising agencies need an effective marketing campaign and sales force management system to win repeat business from current clients and turn prospects into clients. NetSuite provides both of these features, which help agencies reach their targets more efficiently.
NetSuite’s Marketing Campaigns module lets agencies create, track, and measure all aspects of their marketing campaigns. t helps ensure campaigns are on track and meet their objectives.
With NetSuite, agencies can track the performance of individual sales reps and the team as a whole. This information can identify areas where sales reps need improvement and create targeted training programs.
In addition, the Sales Force Management module lets agencies manage their sales teams more effectively. And with the real-time reporting features, agencies can track sales progress at all times, which helps them make better decisions about where to focus their efforts.
With the powerful combination of marketing campaigns and sales force management, advertising agencies can reach their targets more efficiently and improve their profitability.
Better Project Management
Agency managers can use NetSuite’s job costing features to track the time and expenses associated with each project. This information can be used to create invoices for clients, which helps agencies improve their profitability.
In addition, NetSuite’s project management features help agencies manage their projects more effectively. With NetSuite, agencies can create tasks and milestones for each project and track the progress of each job.
It helps ensure that projects are on track and meeting their objectives. And with the ability to create custom reports, agencies can track the progress of all their projects at all times.
With NetSuite, advertising agencies can improve their profitability by tracking the time and expenses associated with each project and managing their tasks more effectively. Project management is a crucial aspect that sometimes needs extra attention from the ones in charge, and NetSuite helps with that.
Netsuite gives agencies the ability to improve their project management skills by:
- Tracking the time and expenses associated with each project
- Managing projects more effectively
- Creating tasks and milestones for each project
- Custom reports
- Better collaborations
- Can identify any project bottlenecks
Informed Decision Making
Better decision-making is another advantage that NetSuite gives to agencies. With the help of business intelligence tools, agencies can track their performance against their goals and objectives. This information can make informed decisions about where to focus their efforts.
In addition, NetSuite’s reporting features help managers track the performance of their teams. With NetSuite, managers can generate custom reports showing each team member’s progress. This information can identify areas where team members need improvement and create targeted training programs.
With NetSuite, advertising agencies can improve their decision-making by tracking their performance against their goals and objectives. Informed decision-making is the key to success for any business, and NetSuite gives agencies the tools they need to make better decisions.
If you’re an advertising agency looking for a way to improve your bottom line, consider NetSuite. Contact us for more information.