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Simplifying Your Order Fulfillment with NetSuite ShipStation Connector

Executive Summary: 

Discover how the Folio3 NetSuite Shipstation Connector can help you simplify your order fulfillment process by automatically syncing data from ShipStation to NetSuite.


As an eCommerce company owner, managing your company involves many moving pieces. Order fulfillment is one of the most crucial components, although frequently disregarded.

Your customer experience and revenue may suffer if your eCommerce orders need to be filled properly. However, if you’re not an expert in fulfillment, you can encounter significant difficulties if you try to handle it independently. Or, you might have used a fulfillment service that could be better. You’re not alone if you’re having fulfillment issues; many eCommerce firms do as well.

This blog will examine the typical difficulties that companies like yours face and provide an overview of the NetSuite ShipStation Connector to ease your store’s order fulfillment problems.

Challenges that every business faces in the order fulfillment process

Slow shipping speed

Modern customers who shop online anticipate having their packages delivered to their homes promptly. Your shipment timeframes won’t meet the demands of your customer base if you rely on an unorganized, convoluted eCommerce fulfillment method, and the next time, they’ll go to the rival who can deliver what they need more quickly.

Peak seasons

Various periods of the year see a noticeable increase in business for many internet retailers. Even though this surge is fantastic for businesses, many small to medium-sized e-commerce businesses may need to catch up to the rise in orders.

Getting in Touch With Suppliers

Like most merchants, good communication with your suppliers is essential to running a successful business when you purchase from third parties. Work solely with vendors who provide timely communication and dependable service. Otherwise, you’ll be made to pay for their errors.

Locational Shipping Restrictions

Like purchasing a home, one important aspect of eCommerce shipping frequently takes precedence over the others: location. Why? How quickly your products may reach your clients depends on where your eCommerce fulfillment centers are located.

Your order fulfillment centers’ proximity to the final consumer will reduce the distance your products must travel to reach them, resulting in quicker eCommerce delivery that will please your customers (and lower shipping costs). However, having only one fulfillment center or having several fulfillment centers that are not ideally positioned close to your client base might significantly lengthen shipping times.

Using a complex eCommerce fulfillment software

Many eCommerce businesses have fantastic products and a sizable, robust eCommerce platform—but are secretly using eCommerce fulfillment software that falls short. It can stall business processes, slow shipping times, and irritate staff and customers if you’re using a complex software system that is nearly impossible to implement, challenging to use in your daily workflows, or unable to integrate with other business apps.

Terrible customer service

While some claim that getting a new client can be up to seven times more expensive, 70% of businesses claim that keeping an existing customer is less expensive than gaining one. Unfortunately, according to a study, businesses could lose up to $62 billion annually due to subpar customer service. Strong customer service is essential today because many eCommerce businesses are vying for the same customers’ attention.

Shipping Charges

Retailers grapple with two separate shipping-related expenditures: deciding how much to charge for shipping and maintaining affordable shipping prices. Setting delivery rates based on weight is the easiest method. However, if you can’t or don’t want to do that, think about setting delivery fees based on cost instead. Customers are less likely to object to a little higher delivery price since they anticipate paying more when they purchase more.

Inaccurate or Damaged Inventory

Receiving the wrong or broken item after a consumer has waited days or weeks for highly desired goods can be upsetting. In the hopes that a consumer won’t notice, some companies willfully send out merchandise with minor flaws, such as a book with a creased cover, a binder with loose rings, or a lipstick tube with a scratch. You can be sure they are aware.

It costs money to replace a product when buyers receive the wrong or damaged item. Even worse, the customer could hesitate to place another order with you. Several of these problems can be avoided by using proper inventory management upfront. Keep your stuff in a secure location and make sure it is checked again before sending. Spend money on good packing, and always buy insurance.

Overview of Folio3’s NetSuite Shipstation Connector 

A seamless connection between ShipStation and NetSuite is made possible by the Folio3 NetSuite ShipStation connector, which offers full round-trip order fulfillment processing.

 It offers complete order processing and fulfillment features, increasing sales and inventory visibility and enabling quicker order management with efficient mistake handling. The information on orders may be obtained, along with thorough dashboard analytics, by integrating Shipstation with NetSuite. The overall end-user experience, as well as the shipping experience, can be enhanced with this integration.

The Folio3 NetSuite Shipstation Connector helps organizations and eCommerce stores of all sizes and sectors operate more efficiently by automating key operations and offering real-time insights into operational and financial performance.

Advantages of integrating Folio3’s NetSuite Shipstation Connector 

The secret to attracting clients and keeping your competitive edge is to streamline the order fulfillment process, and Folio3 is well aware of this. You will gain advantages by using our NetSuite Shipstation Connector, including

Syncs Prices and Inventory Levels

Synchronization of pricing and inventory levels in real time between NetSuite and ShipStation. This stops overselling orders from being created in the ShipStation.

Mechanism for Handling Errors

Enhances the ability to manage errors when importing/exporting orders from ShipStation to NetSuite and vice versa.

Easy integration

An automated and streamlined order process is possible with NetSuite Shipstation Integration.

Entirely automatic 

To save time and effort, automate and seamlessly integrate Shipstation with NetSuite.

Order Import and Export in Real Time

The user can supply products more quickly and effectively with real-time updates.

Live Dashboards

Helps in improving inventory decisions and sales monitoring.

Reduces Order Processing Complexity with Full Automation

  1. Fully automated sales process.
  2. Simple order and return processing.
  3. The built-in mechanism for handling errors.

Major Highlights of Folio3 NetSuite Shipstation Connector 

These dashboards with vast data operate best to give you all the information you need to optimize sales tactics and inventory decisions for monitoring sales orders and inventory decisions. Additionally, manually entering data into large data sets can lead to several errors. Still, the error handling technique can reduce errors while importing and exporting data to and from NetSuite. Additionally, for improved visibility, NetSuite Shipstation Connector Integration enables the export of order shipment and tracking data from ShipStation.


It helps avoid unpleasant surprises at checkout by giving your consumers quick and inexpensive shipping options.

However, e-commerce enterprises can only deliver on their promise with a solid order fulfillment mechanism, and keeping your clients waiting can be expensive.

The truth is that customers will shop around if you can’t provide them with the delivery options and prices they want.

To satisfy client expectations, you must comprehend the following:

  1. The complete procedure for completing an order.
  2. Whatever fulfillment model is most appropriate for your company.
  3. How to run your organization strategically.

The difficulties you encounter along the route should then be manageable for you. But, of course, your order fulfillment approach will also change over time as your firm expands.

The Folio3 NetSuite Shipstation Connector is ideal for simplifying your order fulfillment procedure. You can automatically sync information about order fulfillment from ShipStation to NetSuite using the NetSuite Folio3 ShipStation connector, giving you real-time access to your order fulfillment operations. Call us today to receive a free demo and learn more.


What steps are involved in fulfilling an order?

Receiving goods, short-term storage in a warehouse at the distribution center, processing customer orders (picking and packaging), shipping, and logistics are all typical steps in order fulfillment.

What are the order fulfillment process’s seven steps?

The seven steps are receiving inventory, storing, order picking, order packing, shipping, delivery, and returns.

What does order fulfilled mean?

When the customer receives their order, the order is complete.

When an order is being fulfilled, what does that mean?

This typically indicates that the order is in some stage of fulfillment but has yet to be sent.

What is the rate of orders fulfilled?

The order fulfillment rate measures efficiency by dividing the number of orders that the total number of orders has already been processed.

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