On July 20, 2022, Folio3, an award-winning NetSuite Alliance partner, hosted an exclusive webinar in collaboration with Naked Wardrobe and NetSuite itself, where we discussed the role NetSuite plays in the fashion and apparel industry today. The speakers in the webinar also discussed how NetSuite helps different businesses scale and reach their maximum potential.

Did you miss it? Don’t worry, because we can still tell you all about it.

Key Takeaways from the Webinar

Total Visibility

For the first time, with the NetSuite ERP, the management at Naked Wardrobe had a full view of what was happening throughout the company. The omnichannel capabilities that NetSuite provides helped the online fashion store build customer loyalty by delivering a unified online shopping experience.

Improved Fulfillment

NetSuite helped improve fulfillment in several ways. The true omnichannel offering by NetSuite helped Naked Wardrobe purchase and fulfill orders from anywhere. The Order Management module also helped them fulfill orders faster and optimize shipments using rules, so that orders could be fulfilled automatically based on specific conditions and preferences.

Better Communication

NetSuite seamlessly integrated all of Naked Wardrobe’s business functions, eliminating communication gaps between them and connecting everything into a unified solution. NetSuite also automated communication for the company with triggered emails that notified customers when inventory items were shipped or out of stock.

Scalability

The best thing about NetSuite is that it can grow alongside your company and meet your evolving needs. Naked Wardrobe’s exponential growth was aided by NetSuite’s omnichannel functionality, which allowed them to sell through multiple channels and grow more than they had anticipated.

Company Overview: Naked Wardrobe

In case you missed it, Naked Wardrobe is an affordable fashion brand that offers trendy styles uniquely designed for women of all shapes and sizes. As a leader in online fashion retail, the brand combats empower women to embrace their skin and size, call out body shaming, and positively promote body positivity.

Naked Wardrobe was founded in California by three sisters. The brand offers diverse collections in limited quantities to cater to a wider range of body shapes. Their mission is to champion body confidence and promote inclusivity in fashion by providing stylish and affordable clothing to all women.

How NetSuite Helped Naked Wardrobe Transform Its Business

Before implementing NetSuite ERP, Naked Wardrobe faced challenges common in fast-growing eCommerce businesses, limited visibility into operations, fragmented systems, and inefficient order fulfillment. With Folio3’s expertise in NetSuite implementation, Naked Wardrobe was able to automate key processes and unify its business functions on a single platform.

How NetSuite helped Naked Wardrobe

Like many rapidly growing eCommerce businesses, Naked Wardrobe struggled with low operational visibility, siloed systems, and order fulfillment backlog. Folio3’s help with NetSuite implementation streamlined crucial processes and integrated the entire business onto a single platform.

• Complete Operational Awareness

With Naked Wardrobe, NetSuite ERP had a sweeping view of the inventory, sales, and customer data. This allowed for better decision-making and quick responses to changes in the market.

• Omnichannel Fulfillment Excellence

NetSuite gave Naked Wardrobe the ability to control orders from different sales portals such as their website and online marketplaces. NetSuite’s Order Management module automated the fulfillment process enhancing shipment optimization and expediting delivery timeliness which directly impacted customer satisfaction and loyalty.

• Streamlined Communication and Integration

NetSuite fully integrated every aspect of a business, from finance and inventory to customer service. Strained business communication silos no longer existed. Customer trust and transparency improved, as automatic order status and inventory updates were sent via email.

• Scalable Growth Platform

Cloud-based NetSuite allowed for Naked Wardrobe’s expansion of sales channels and product lines without the need to change their ERP system. This scalable architecture allowed for aggressive growth strategy implementation without fears of exceeding technology resources.

Why NetSuite is the Ideal ERP for Fashion and Apparel Brands

The fashion industry demands agility, real-time insights, and seamless customer experiences. NetSuite delivers on all these fronts by providing:

• Unified data and reporting for more intelligent business decisions
• Automated inventory and order management across all channels
• Integration with leading eCommerce platforms like Magento and logistics solutions such as ShipStation
• Scalable cloud infrastructure that supports rapid growth and evolving business needs

With NetSuite, fashion brands can focus on creativity and customer engagement while leaving operational complexities to a trusted ERP solution.

Conclusion

As demonstrated in the case of Naked Wardrobe, their story is an inspiration on how NetSuite ERP and Folio3’s implementation expertise enable fashion businesses achieve omnichannel success. From end-to-end visibility and fulfillment to effective communication and rapid scaling, Naked Wardobe is a testament to how NetSuite drives growth and success.

If you would like to know more about how NetSuite can assist in the sustaining and growth of your fashion or apparel business, watch out for our upcoming webinars and resources from Folio3, or contact us for a personalized consultation.